Cookies Policy

We use cookies to help improve your experience of our website at https://metricraven.com/. This cookie policy is part of MetricRaven's privacy policy. It covers the use of cookies between your device and our site.

We also provide basic information on third-party services we may use, who may also use cookies as part of their service. This policy does not cover their cookies.

If you don't wish to accept cookies from us, you should instruct your browser to refuse cookies from https://metricraven.com. In such a case, we may be unable to provide you with some of your desired content and services.

What is a cookie?

A cookie is a small piece of data that a website stores on your device when you visit. It typically contains information about the website itself, a unique identifier that allows the site to recognize your web browser when you return, additional data that serves the cookie's purpose, and the lifespan of the cookie itself.

Cookies are used to enable certain features (e.g. logging in), track site usage (e.g. analytics), store your user settings (e.g. theme preference), and to personalize your content (e.g. advertising, language).

Cookies set by the website you are visiting are usually referred to as first-party cookies. They typically only track your activity on that particular site.

Cookies set by other sites and companies (i.e. third parties) are called third-party cookies. They can be used to track you on other websites that use the same third-party service.

Types of cookies and how we use them

Essential cookies

Essential cookies are crucial to your experience of a website, enabling core features like user logins, account management, shopping carts, and payment processing.

We use essential cookies to enable certain functions on our website, including keeping you signed in, remembering your cookie consent choice, and supporting Stripe Checkout or the customer billing portal when you purchase or manage a subscription.

Performance cookies

Performance cookies track how you use a website during your visit. Typically, this information is anonymous and aggregated, with information tracked across all site users. They help companies understand visitor usage patterns, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving their audience's overall website experience. These cookies may be set by the website you're visiting (first-party) or by third-party services. They do not collect personal information about you.

We use performance cookies on our site.

Functionality cookies

Functionality cookies are used to collect information about your device and any settings you may configure on the website you're visiting (like language and time zone settings). With this information, websites can provide you with customized, enhanced, or optimized content and services. These cookies may be set by the website you're visiting (first-party) or by third-party services.

We use functionality cookies (and similar local storage) for selected features on our site, such as theme preference.

Analytics cookies

We use MetricRaven's own analytics to understand how visitors interact with our site. Until consent is given, nothing persistent is stored in the browser: the server derives an anonymous ID that changes every day. After consent, a first-party visitor ID may be kept for up to one year so visits on different days connect. This data helps us improve the site experience.

These cookies are only loaded after you provide consent through our cookie banner (in regions where consent is required), or automatically where consent is not legally required.

Advertising cookies

We do not currently use Google Ads, Google AdSense, or other third-party advertising cookies on this site. If that changes, we will update this policy and only load such cookies after consent where required.

Customer Sites

If you use MetricRaven on your own website, you are responsible for your cookie notices and consent UI. Our script documents how to grant or withdraw consent with window.analytics.setConsent(true|false). See our docs.

Managing Your Preferences

When you first visit our site, a cookie consent banner will appear (where required by your location) allowing you to accept all cookies, reject non-essential cookies, or customize your preferences by category (essential, functional, analytics, and advertising). You can change your preferences at any time by clearing your browser's local storage for this site, which will cause the consent banner to reappear on your next visit.

In regions where cookie consent is required by law (such as the EU/EEA under GDPR, California under CCPA, Brazil under LGPD, and Canada under PIPEDA), no analytics or advertising cookies will be loaded until you explicitly provide consent.